Xebia
Xebia is a high quality IT services firm that operates in the Netherlands, France, India and the US.
Need
As Xebia pivoted towards product development, they realized that they were in need of a strong product marketing strategy.
Solution
Traditionally, Xebia has provided tailor-made solutions for large enterprises. But as they delivered these services, they realized that such solutions could also be used by other customers. This led them to shift from being a service company to becoming a product company.
Results
Xebia commissioned StarterSquad to develop the online tools they needed to market their new products. This resulted in an online product gallery. The gallery presents a diverse set of products under a unified Xebia-branded look and feel. This has helped the company boost its brand value and improve its discoverability on search engines.